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Braze 101
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Braze 101
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About this course
Explains what Braze is and how it works from a high-level.
*SUNSETTING* This course contains content that is out-of-date. To provide the best learning experience possible, this course will be removed from our catalog on 10/31/24. To learn more about getting started with Braze, check out our NEW course Customer Engagement with Braze or the Practitioner Learning Path.
After completing this course, you'll able to:
- Explain what a customer experience platform is and how they work from a high-level.
- Explain how Braze uses user profiles to store and organize data.
- Explain what custom data is and how you might use it.
- Explain what an API is and how API data ingestion works with Braze from a high-level.
- Explain what an SDK is and how Braze SDKs enable you to track, ingest, and act on user behavior data.
- Explain what user behavior data points are and key data usage considerations from a high-level.
- Explain how audience segmentation and filters work in Braze and how you might use them from a high-level.
- Explain what communication channels are from a high-level and what channel options exist within Braze.
- Explain what campaigns and Canvases are and how you can customize, automate and personalize them form a high-level.
- Explain what variants are and how variant testing and Intelligent Selection functions in Braze from a high-level
- Explain what kinds of performance metrics are available in Braze and different export options (e.g., Engagement Reports or Currents) from a high-level.
- Explain what IP warm up and sunsetting best practices and why they’re important from a high-level.
- Explain what Braze Learning is and what types of content is offers from a high-level.