Elevate your marketing strategy from single-touch messaging to full lifecycle experience orchestration. In this comprehensive training session, you'll learn how to leverage Braze Canvas to build, automate, and optimize coordinated multi-step customer journeys.
Using a fictional subscription brand, Kitchenery, as a practical case study, this course focuses on the critical workflow of converting free trial users into paying premium subscribers. You will explore the foundational differences between single-message campaigns and Canvas workflows while gaining hands-on experience building custom flow controls, setting up conversion goals, and structuring effective messaging sequences.
This course is ideal for CRM managers, lifecycle specialists, digital marketers, and marketing operations professionals who want to transition from basic messaging campaigns to sophisticated, automated journey orchestration in Braze.
Experience Orchestration with Canvas Live Training
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Experience Orchestration with Canvas
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Live Training
Experience Orchestration with Canvas Live Training
Elevate your marketing strategy from single-touch messaging to full lifecycle experience orchestration. In this comprehensive training session, you'll learn how to leverage Braze Canvas to build, automate, and optimize coordinated multi-step customer journeys.
Using a fictional subscription brand, Kitchenery, as a practical case study, this course focuses on the critical workflow of converting free trial users into paying premium subscribers. You will explore the foundational differences between single-message campaigns and Canvas workflows while gaining hands-on experience building custom flow controls, setting up conversion goals, and structuring effective messaging sequences.
This course is ideal for CRM managers, lifecycle specialists, digital marketers, and marketing operations professionals who want to transition from basic messaging campaigns to sophisticated, automated journey orchestration in Braze.
