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Introduction to In-App Messages
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In-App Message Use Cases
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Case Study: Convert Anonymous Users
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Build an In-App Message
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Review and Deploy Your In-App Message
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Use Case: Learn User Preferences with IAM Surveys
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Knowledge Check
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Summary
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In-App Message Basics
Engage your users directly from your app or website with in-app messages.
About this course
Timely and effective communication is key to fostering enduring customer relationships. Engage users while they're actively using your platform by utilizing in-app messages. This course will cover the fundamentals of in-app messages, its various types, and how to create one using the Braze dashboard. Additionally, you'll explore a case study on Decorumsoft, a gaming company, demonstrating how they utilized in-app messages to identify anonymous users.
After completing this course, you will be able to:
- Describe in-app messages, differentiate their three types, and assess their effectiveness in user engagement
- Utilize in-app messages in a variety of messaging uses cases
- Analyze how a sample brand used in-app messages in a cross-channel engagement strategy
- Build an in-app message in Braze
- Test in-app messages and review post-launch analytics