Create an In-App Message Campaign

Build an in-app message campaign that encourages active MovieCanon users to share the app with their friends.

About this course

About this course

In this course, you’ll explore how the fake video streaming company MovieCanon uses in-app messages to encourage active users to share the app with their friends. You’ll then have the opportunity to preview this engagement experience through the lens of a MovieCanon customer.

After completing this course, you'll able to:

  • Explain the basics of a referral campaign strategy and how to execute one using Braze
  • Build a sample referral campaign in the dashboard
  • Envision the messaging experience from the perspective of a MovieCanon customer