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Introduction to Push
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Push Use Cases
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Prepare Users for Push
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Build a Push Message
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Case Study: Holiday Push Campaign
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Knowledge Check
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Summary
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Push Basics
Incorporate push messages into your engagement strategy.
About this course
To boost engagement, you must target users at opportune moments. Incorporating push messages into your engagement strategy lets you send timely, meaningful messages to your customers, even when they're inactive on your app or website. This fosters strong customer relationships and drives high value actions from your users. This course introduces push messages, showcases different ways you can use them in your messaging strategy, prepares you for creating a push campaign, and demonstrates how to build a push message in Braze.
By the end of this course, you will be able to:
- Explain what a push message is and it’s different features
- Explain how push can be incorporated in to a variety of messaging use cases
- Know the essential steps for preparing for push notifications, including push priming strategies
- Build a push message in the Braze dashboard
After completing this course, you will be able to:
- Explain what a push message is and it’s different features
- Explain how push can be incorporated in to a variety of messaging use cases
- Know the essential steps for preparing for push notifications, including push priming strategies
- Build a push message in the Braze dashboard